The perception an employer creates goes way before a job interview.
In a candidate-driven marketplace which is where the UK is at the moment, it means choice. What is presented from a company has to be attractive to new employees and this goes beyond salary.
The TeamJobs team looks at why it’s not just candidates who have to sell themselves. Employers are having to raise the stakes for why they are the best company to work with.
It is easy to be focused on what you want from candidates, but the desirability to work for a business also plays a factor, Hannah Sills, TeamJobs Managing Director says, “Impressions, good or bad, are made up before someone steps into an interview."
"Let me highlight an everyday scenario. If you book a restaurant for a company evening out, gone are the days of staff looking at the menu when they arrive. It is natural now for people to look at the menus online, as well as read how other people rate the restaurant before anyone has stepped into the building. This is similar to the candidate and employer dynamic, opinions are formed. Employers have to remember that it’s not about selling a company in during an interview process, it is every touchpoint they communicate with everyone, over time.”
Jaime Rana, Senior Recruitment Consultant recognises that employers now have to sell themselves, now more than ever before. “Working with a recent candidate in a social media role, they were down to the last interview with more than one company. To her, whilst salary was important, the decision was going to be driven by benefits provided. This could be educational packages, gym membership and working flexibility. Companies need to be aware of this if they want the best talent.”
Recently, brands such as Amazon are offering £50 weekly bonuses for staff at some UK locations who turn up on time, as reported by the BBC. To attract new warehouse workers, Amazon has also offered a £1,000 joining bonus.
Lisa Payne, Operations Director, highlights the changing needs of candidates. “The past year has enabled people to reflect on what they want from an employer. Also what a person in their 20s wants from a company could be slightly different from a person in their 50s. Companies have to look at how they attract the best talent and how they present themselves. How a company positions itself and knows how they are doing it, is important for recruitment success.”
It doesn’t matter what side of the table you sit on, the ability to position ourselves and businesses attractively is what will attract the most suitable candidates.
Employers have to create the right impression. It is important to take an interest in the culture that is presented as well as the interests of candidates as individuals. Job packages are important but it can be the perception created that can make or break the final decision from potential employees.